Umano Maha Anton'ny Marika nataon'i Ruis Vargas

Ny endrika Umano Maha Anton'ny Marika nataon'i Ruis Vargas dia mpandresy sarobidy amin'ny 2021 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2021

Umano Maha Anton'ny Marika

nataon'i Ruis Vargas

Mpanjifa: Laika

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #116954

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Umano Maha Anton'ny Marika

Ny Umano dia maha anton'ny marika noforonina ho an'ny baro hotely iray any Sao Paulo, Brezila. Ny fanondroana dia miorina amin'ny "anthropophagie" ara-kolontsaina, foto-kevitra ara-literatiora izay mampifandray ny hatsikana amin'ny fandikana malalaka ireo fitaomana avy any ivelany. Ny tetikasa dia ahitana logo, karatra fifandraisana amin'ny taratasy offset 300 grama, sari-nahandro (menu), harona, endrika ivelany ary poster natonta tamin'ny taratasy offset 75 grama ka nampifamatorina amin'ny rindrin'ny efitrano anatiny. Mitambatra ny sary sy ny maritrano mba hamorona tantara ara-pahitana izay mandika indray ny tarehin'ny tanàna sy ny tononkalo eo an-toerana. Ny tanjona dia ny hivily lavitra ny fomba fiteny ofisialin'ny baro hotely nentim-paharazana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Umano Maha Anton'ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Umano Maha Anton'ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Umano Maha Anton'ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Refy & Fonosana: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Marika: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknolojia Famokarana: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Fanamby Endrika: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Fikarohana: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Aingam-panahy: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Faharetan'ny Tetikasa: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Fizotr'asa: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patanta: Laika Design
Mpikambana ao amin'ny Ekipa: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Loharanon-tsary: Laika Design