Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika by David Jimenez

Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika

by David Jimenez

Client: David Jimenez

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika

Ny Self Help Graphics and Art dia tetikasa famerenana ny endrika marika ho an'ny ivon-toerana zavakanto iraisan'ny vondrom-piarahamonina any East Los Angeles. Ny maha-izy azy vaovao dia mampiseho ny soatoavina, ny iraka, ary ny tantaran'ilay ivon-toerana, izay nitombo avy amin'ny maha-izy azy ara-kolontsaina sy ny fanomezan-danja ara-politika ho an'ireo mpanakanto Chicana, Chicano, ary Latinx. Ny rafitry ny "grid" ao amin'ireo sary miendri-tsoratra Aztèque sy Maya no niavian'ny hevitra namoronana endrika soratra manokana ho an'ny fampisehoana sy ny logotype. Ny logotype dia notapahina tamin'ny laser teo amin'ny hazo MDF ary novakiana tamin'ny fomba "letterpress" mba hanampiana lamina misy tovana. Ny poster kosa dia navoaka tamin'ny fomba "screen printing" ho fanajana ny tantaran'ny asa fanontam-pahitra nataon'ilay ivon-toerana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Self Help Graphics and Art Maha-Ord Manokana amin'ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez