Three Emotions Maha Fanamarihana Ara-barotra by Tsuyoshi Omori

Three Emotions Maha Fanamarihana Ara-barotra by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2021

Three Emotions Maha Fanamarihana Ara-barotra

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award Vy Winner in Grafika Category

12,711
Verified Award Winner
Verify Award Status for #117934

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Three Emotions Maha Fanamarihana Ara-barotra

Ny Fihetseham-po Telo dia maha-fanamarihana ara-barotra noforonina ho an'ny fikambanana tsy mitady tombom-barotra any Japon. Miasa io fikambanana io mba hampidirina ny fitsaboana aretin'i Hansen ao amin'ny Lisitry ny Lova Iraisam-pirenena an'ny UNESCO. Ny logo dia mampiray sary telo maneho ny fijaliana, alahelo ary fanantenana. Ny vavan'ny sary tsirairay dia nalamina ho endrika tetezana, izay mety hovakina ho toy ny litera H ihany koa. Ilay tetezana dia manondro tetezana marina naorina teo amin'ny nosy iray misy fitsaboana roa. Poster mirefy 594 amby 841 milimetatra no aseho any amin'ny sekoly fikarakarana zaza, kindergarten ary hopitaly.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Three Emotions Maha Fanamarihana Ara-barotra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Three Emotions Maha Fanamarihana Ara-barotra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Three Emotions Maha Fanamarihana Ara-barotra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.