Lays Signature Traikefa Pop-Up momba ny Marika by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Hetsika sy Fisehoan-javatra Competition Category.
VolamenaHetsika· 2021
Lays Signature Traikefa Pop-Up momba ny Marika
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Volamena Winner in Hetsika Category
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- Verified Award Winner
- Verify Award Status for #118889
The Design
About Lays Signature Traikefa Pop-Up momba ny Marika
Ny Lays Signature dia traikefa pop-up momba ny marika noforonina manodidina ny chips ovy. Ny traikefa dia atao amin'ny toerana vonjimaika ao anatin'ny mpivarotra manokana, izay misy bara chips mixology miasa toy ny lampihazo kely. Ny mpitsidika dia mijery seho mivantana izay anamboarana amin'ny tanana ireo tsiro tsy manam-paharoa eo anoloany. Ny endrika ara-teatra sy mampiasa fandrenesana maro dia mamerina mieritreritra ny fomba fanolorana, fanandramana ary fizarana ny chips. Ny tanjona dia ny hahatratrarana ireo mpanjifa tanora izay manome lanja ny traikefa tena izy sy ny fizarana ara-tsosialy. Ny fizarana voalohany dia natolotra tao amin'ny fivarotana lehibe Lane Crawford.
The Recognition
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Lays Signature Traikefa Pop-Up momba ny Marika, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Lays Signature Traikefa Pop-Up momba ny Marika izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Lays Signature Traikefa Pop-Up momba ny Marika dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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