Beat Coffee Famolavolana ny Maha-izy azy ny Marika by Paul Meeuwsen

Beat Coffee Famolavolana ny Maha-izy azy ny Marika by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Beat Coffee Famolavolana ny Maha-izy azy ny Marika

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Famolavolana ny Maha-izy azy ny Marika

Ny Beat Coffee dia famolavolana ny maha-izy azy ny marika sy ny fonosana ho an'ny orinasa kafe iray. Nanomboka tamin'ny fahatakarana ny tsena, ny fandinihana ny mpifaninana ary ny hevitry ny mpanjifa ny fanovana ny marika, izay namolavola ny paikadin'ny marika sy ny fametrahana azy amin'ny tsena. Aseho amin'ny alalan'ny fehezanteny hoe Serious Fun Coffee io fametrahana io, izay mametra ny fomba fitenenana sady mampifandray ny fahafinaretana, ny mozika ary ny kafe. Ampiasaina ny feon'ny tompon'ny orinasa mba hanomezana aina ny mariky ny marika. Entina hatrany amin'ny fonon-kafe voapriny io hevitra io ihany, izay velona amin'ny alalan'ny teknolojia augmented reality. Ny tanjona dia ny hamorona marika mazava, mifantoka amin'ny mpanjifa ary mahafinaritra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Beat Coffee Famolavolana ny Maha-izy azy ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Beat Coffee Famolavolana ny Maha-izy azy ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Beat Coffee Famolavolana ny Maha-izy azy ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey