Let Parents Stay Endrika soratra by Yu Chen

Let Parents Stay Endrika soratra by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Let Parents Stay Endrika soratra

by Yu Chen

Client: Hubei University of Technology

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Endrika soratra

Ny "Let Parents Stay" dia endrika soratra miorina amin'ny fanjaitrana Han nentim-paharazana, noforonina mba hanohanana tanàna iray voan'ny fahantrana. Ny Vohitra Jinling dia fonenan'ny zaza maherin'ny roa arivo navelan'ny ray aman-dreniny miasa lavitra, ary maro amin'ny mponina no mahay ny fanjaitrana Han. Ny vokatra fanjaitrana teo an-toerana dia tsy dia niditra tsara tamin'ny fivarotana satria kely dia kely ny fiovan'ny endri-javatra nandritra ny zato taona. Nalaina ary noforonina indray ny singa fanjaitrana kilasika ho endri-taratasy maoderina, izay zairin'ny mpanjaitra eo an-toerana amin'ny tanana. Ny tanjona dia ny hamorona vola miditra sy hampitohy ny fahaiza-manao amin'ny fitenim-piteny maso maoderina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Let Parents Stay Endrika soratra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Let Parents Stay Endrika soratra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Let Parents Stay Endrika soratra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen