Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana by Yu Pan

Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana by Yu Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2021

Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana

by Yu Pan

Client: MET Creative Brand

A' Design Award Volafotsy Winner in Grafika Category

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The Design

About Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana

Book Text: Ny Cuishan Intelligent Kitchen dia famantarana an-tsary noforonina ho an'ny toeram-pisakafoanana iray ao Wuxi, Sina. Manambatra ny kolontsaina ara-tsakafo eo an-toerana, ny tantaran'ny tanàna ary ny lohahevitra momba ny internet ao anatin'ny rafitry ny marika iray ihany io famantarana io. Voalamina sy naverimberina ny logo mba hamoronana lamina marika manana fahaiza-mamantatra matanjaka. Ny endrika ginkgo, sidintsidina ary rahona no ampiasaina ho singa fototra. Ny ginkgo dia manondro ny kolontsaina sinoa efa hatry ny ela, ny sidintsidina dia manondro ny faritra atsimon'ny renirano Yangtze, ary ny rahona dia manondro ny natiora. Mirakitra 1770 metatra toradroa ilay tetikasa ary vita tamin'ny 2019.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cuishan Intelligent Kitchen Primary Function: Famantarana an-tsary ho an'ny Trano-Fisakafoanana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.