Radailiai Primary Function: Mombamomba ny Endrika Hita Maso by Stand Up Team

Radailiai Primary Function: Mombamomba ny Endrika Hita Maso by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2021

Radailiai Primary Function: Mombamomba ny Endrika Hita Maso

by Stand Up Team

Client: Stand UP

A' Design Award Volafotsy Winner in Grafika Category

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Colors

The Design

About Radailiai Primary Function: Mombamomba ny Endrika Hita Maso

Radailiai dia endrika hita maso noforonina ho an'ny trano manorina sy ny valan-javaboary dinozaoro. Ny ampahany ambony amin'ny logo an'ny trano manorina dia mampiseho sombin'ny andohalambo nohatsaraina, tarehimarika andalana mihilana ary motifa onjan-drano. Ny ampahany ambany dia mampiseho motifa rano mitovy sy dinozaoro nohatsaraina. Ny fanovana ny lahatsoratra sy ny fampihodinana ny kisary heksagôna amin'ny 180 degre dia mamorona ny logo an'ny Dino Park, miaraka amin'ny dinozaoro eo ambony sy trano nafotitra eo ambany. Ny pale maitso lalina sy volamena rôzy no mampifandray ireo tontolo roa. Ampiharina amin'ny karatra fandraharahana, afisy, valopy ary kitapo fanomezana ilay endrika.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Radailiai Primary Function: Mombamomba ny Endrika Hita Maso, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Radailiai Primary Function: Mombamomba ny Endrika Hita Maso. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Radailiai Primary Function: Mombamomba ny Endrika Hita Maso dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine