Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika by Min Huei Lu

Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2021

Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika

by Min Huei Lu

Client: Academy of Art University

A' Design Award Volafotsy Winner in Grafika Category

42,246

Verified Award Winner

Verify Award Status for #120552

Fantaro izao Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika

Ny endrika sary dia manome fanehoana an-tsary ny fomba ahafahan'ny faharanitan-tsaina artifisialy ho lasa mpiara-miasa amin'ny mpamorona tsy ho ela. Izy io dia manome fanazavana momba ny fomba ahafahan'ny AI manampy amin'ny fanomezana manokana ny traikefa ho an'ny mpanjifa, ary ny fomba itoeran'ny famoronana eo amin'ny sehatry ny zavakanto, siansa, injeniera ary famolavolana. Hetsika 3 andro any San Francisco, CA tamin'ny Novambra ny Intelligence Artificial in Graphic Design Conference. Isan'andro dia misy atrikasa famolavolana, lahateny avy amin'ny mpandahateny samihafa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Artificial Intelligence In Design Fitaovana Marketing Amin'ny Hetsika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu