R Gate Emblem Mombamomba ny Fitaovana: Mari-pamantarana ho an'ny Orinasa by Riiid Inc. is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VolafotsyGrafika· 2021
R Gate Emblem Mombamomba ny Fitaovana: Mari-pamantarana ho an'ny Orinasa
by Riiid Inc.
Client: Riiid Inc.
A' Design Award Volafotsy Winner in Grafika Category
Verified Award Winner
Verify Award Status for #120723The Design
About R Gate Emblem Mombamomba ny Fitaovana: Mari-pamantarana ho an'ny Orinasa
R Gate Emblem dia famolavolana mari-pamantarana ho an'ny orinasa noforonina ho an'ny orinasa teknolojian'ny fanabeazana. Mifototra amin'ny endrika lavaka fanalahidy ny mari-pamantarana. Ny endrika fotsy voafolaka amin'ny litera R dia mipetraka anatin'ny efamira manga lalina ary mamorona vavahady. Ny vavahady dia sary an'ohatra ho an'ny varavarana izay manokatra ny tontolon'ny fanabeazana sy mizara traikefa fianarana vaovao. Ny manga lalin'ny ranomasina no loko voalohany. Ny litera R koa dia miasa ho fototra fandrefesana ho an'ny endritsoratra mifanaraka amin'ny lanja roa. Ampiharina amin'ny fitaovana an-tserasera sy tsy an-tserasera ny rafitry ny mari-pamantarana.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana R Gate Emblem Mombamomba ny Fitaovana: Mari-pamantarana ho an'ny Orinasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana R Gate Emblem Mombamomba ny Fitaovana: Mari-pamantarana ho an'ny Orinasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana R Gate Emblem Mombamomba ny Fitaovana: Mari-pamantarana ho an'ny Orinasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Dimensions & Packaging
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Tags
- AI, AI Ed, Education, Branding, CI
- Production Technology
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Design Challenge
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Research
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inspiration
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Project Duration
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Operation Flow
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Team Members
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
