He He Logo by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

He He Logo

by Chao Yang, Jianhua Dong and Sy Xiang

Client: Zhejiang taijiuxian Agricultural Development Co., Ltd

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #121319

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Colors

The Design

About He He Logo

Ny He He dia logo iray amboarina ho an'ny tarehimarika (brand) vokatra fambolena manana endrika artistika. Ny endri-javatra dia mampiray ny litera sinoa hoe "he" sy ny mariky ny ampersand tandrefana, satria samy maneho ny hevitra momba ny fampiraisana ireo endrika roa ireo. Ireo mariky roa ireo dia ampiraisina ho endrika mariky tokana izay fantatra na eo amin'ny sehatra Atsinanana na Andrefana. Ny fahaiza-manao ara-tsary dia ampiasaina hameno ilay mariky sy ny sarin'ny mpanampy azy amin'ny singa ara-kolontsaina sy ara-tsanaty avy any Chine sy Eoropa. Ilay logo dia tsy manana habe voafaritra ary azo ampiharina mivantana amin'ny fonosana sy ny fampahalalam-baovao ivelany.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana He He Logo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana He He Logo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana He He Logo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Brand image design, logo design, Chinese culture, western culture, integration
Production Technology: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Design Challenge: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Research: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiration: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Project Duration: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Operation Flow: These visual graphic design can be directly used in packaging and outdoor publicity.
Team Members: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Image Credits: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong