Irrational Slice Fampisehoana Angon-drakitra by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VarahinaGrafika· 2021
Irrational Slice Fampisehoana Angon-drakitra
by Lu Zhao, Ruhe Zhang and Qi Wang
A' Design Award Varahina Winner in Grafika Category
Verified Award Winner
Verify Award Status for #121420The Design
About Irrational Slice Fampisehoana Angon-drakitra
Irrational Slice dia tetikasa fampisehoana angon-drakitra izay mampiseho angon-drakitra fikarohana ao anaty habaka telo-dimensional. Ny angon-drakitra dia avy amin'ny fitsapana kognitifa mampitaha ny fitsarana ataon'ny olombelona sy ny milina. Ny maodely telo-dimensional dia naorina miorina amin'ny firafitry ny neurôna ao anaty ati-doha. Ny rindrankajy augmented reality no mahatonga ny maodely hiseho rehefa scan-na ny poster natonta. Ny mpijery dia afaka mihodina ny maodely ary manakekitra na manalavitra amin'ny alalan'ny rantsantanana mba hamakiana ny angon-drakitra amin'ny lafiny maro. Ny tanjona dia ny fikarohana fomba vaovao hijerena sy hampitana angon-drakitra.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Irrational Slice Fampisehoana Angon-drakitra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Irrational Slice Fampisehoana Angon-drakitra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Irrational Slice Fampisehoana Angon-drakitra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Tags
- Information Design, Information Visualization, AR, 3D, Poster
- Production Technology
- Multimedia
- Design Challenge
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Research
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Inspiration
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Project Duration
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Operation Flow
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Team Members
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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