Platina Fonosana · 2021
Pepsi NFL Limited Edition Fonosana Vifotsy Fisotro
- A' Design Award Platina 2021 in Fonosana
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Fonosana Vifotsy Fisotro
Ny Pepsi NFL Limited Edition dia andiana vifotsy fisotro noforonina ho an'ny tsena any Meksika. Vifotsy efatra no manome voninahitra ekipa football amerikana efatra: ny Dallas Cowboys, ny Pittsburgh Steelers, ny Las Vegas Raiders ary ny New England Patriots. Ny vifotsy tsirairay dia mampiasa ny loko mampiavaka ny ekipany. Fomba fanaovana sary an-tsehatra sy mavitrika no mampiseho ireo mpilalao amin'ny refy nohalehibeazina mba hanehoana ny toetra ara-batana amin'io fanatanjahantena io. Vita amin'ny aliminioma ireo vifotsy ary natao pirinty tamin'ny fanontana offset avo lenta. Nampifandraisina tamin'ny fanentanana nomerika ity andiany ity ary namidy tany amin'ny fivarotana sy an-tserasera.
About the A' Design Award Platina
Nandresy ny A' Design Award Platina ny famolavolana Pepsi NFL Limited Edition Fonosana Vifotsy Fisotro, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Pepsi NFL Limited Edition Fonosana Vifotsy Fisotro dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Pepsi NFL Limited Edition Fonosana Vifotsy Fisotro dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
