Xphere Fanavaozana ny Endri-marika Orinasa by Yibang Design and Xiner Zheng

Xphere Fanavaozana ny Endri-marika Orinasa by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2021

Xphere Fanavaozana ny Endri-marika Orinasa

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Vy Winner in Grafika Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Fanavaozana ny Endri-marika Orinasa

Ny Xphere dia famolavolana endri-marika orinasa noforonina ho an'ny marika Rongxing. Ny anarana Xphere dia avy amin'ny anaram-barotra Sinoa Rongxing, izay midika hoe "sfera mirongatra". Ny endri-marika dia mampiray ny heviny amin'ny anarana Sinoa sy ny anarana Anglisy ho fiteny visoaly tokana. Ny marika dia nalain-tahaka avy amin'ny endriky ny kintana, ary kitranga mifanaraka no ampiharina amin'ny mari-tsonia Anglisy sy Sinoa roa tonta. Loko matanjaka sy sary miavaka no manasongadina ny andalam-boka avo lenta. Ny zavatra vita pirinty dia mampiasa taratasy matte matevina, ary ny karatra fifandraisana sy ny karatra fisaorana dia misy marika voatsindrona (embossed).

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Xphere Fanavaozana ny Endri-marika Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Xphere Fanavaozana ny Endri-marika Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Xphere Fanavaozana ny Endri-marika Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang