Platanus Fampiasana: Mombamomba ny Orinasa by Pedro Panetto

Platanus Fampiasana: Mombamomba ny Orinasa by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2021

Platanus Fampiasana: Mombamomba ny Orinasa

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Volafotsy Winner in Grafika Category

41,598

Verified Award Winner

Verify Award Status for #123099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Platanus Fampiasana: Mombamomba ny Orinasa

Platanus dia mombamomba ny orinasa noforonina ho an'ny biraon'ny psikiatria manana fomba fitondrana maha-olona amin'ny fikarakarana ara-pahasalamana. Ny anarana dia manondro ny hazo platanus eo amin'ny nosy Kos, izay nampianaran'i Hippocrates ny fitsaboana ho an'ireo dokotera voalohany. Ny marika dia mampiray andry grika, rafitry ny hazo, ravina, voankazo, sampana ary famantaranandro fasika, voasary tamin'ny tsipika iray mifanaraka. Ny tipografia dia noforonina manokana ho an'ny marika ary manaraka ny mari-drefy amin'ny simbaoly. Ireo lamina, sary ary fitaovana fanoratana dia mameno ny fiteny an-tsary mifanaraka.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Platanus Fampiasana: Mombamomba ny Orinasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Platanus Fampiasana: Mombamomba ny Orinasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Platanus Fampiasana: Mombamomba ny Orinasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release