Kairi Murakami Famoronana Vaovao ny Maha-tsara Endrika (Brand Identity) by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Kairi Murakami Famoronana Vaovao ny Maha-tsara Endrika (Brand Identity)

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Kairi Murakami Famoronana Vaovao ny Maha-tsara Endrika (Brand Identity)

Ny Kairi Murakami dia famoronana vaovao ny maha-tsara endrika natao ho an'ny hotely iray any amin'ny Nosy Iki, any Nagasaki, Japana. Ny marika dia miorina amin'ny soratra kanji Ichi, izay endriny tsipika mitsivalana tokana, ary hita ao amin'ny anaran'ny hotely. Ilay tsipika dia mampahatsiaro ihany koa ny fahitana ny Helodranon'i Yunomoto, izay sehatra voalohany hitan'ireo mpitsidika rehefa tonga izy ireo. Ny logo dia natambatra avy amin'ny tsipika mahitsy sy faribolana, izay maneho tany midadasika sady manan-kery no tsy hay hadinoina. Ny loko ampiasaina dia misy fisandratana miova mora (gradations) mampahatsiaro ny filentehan'ny masoandro amin'ny hariva. Ny maha-tsara endrika dia nampiharina tamin'ny takelaka famantarana ao amin'ny efitrano fandraisam-bahiny, ny kartavisitra ary ny taratasy misy lohateny, mampiseho ny hotely ho toy ny trano faharoa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Kairi Murakami Famoronana Vaovao ny Maha-tsara Endrika (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Kairi Murakami Famoronana Vaovao ny Maha-tsara Endrika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Kairi Murakami Famoronana Vaovao ny Maha-tsara Endrika (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi