Varahina Zavakanto · 2022
Steady Power Wire Art Fananganana Sary Zavakanto
by Inception Cultural and Creative Co., Ltd
- A' Design Award Varahina 2022 in Zavakanto
- CLIENT: Inception Cultural & Creative Co., Ltd
- Estimated Number of Design Views: 10,443
- Verification code 7E9F9CFCC8 · Verify this award
Colors
About Steady Power Wire Art Fananganana Sary Zavakanto
Ny Steady Power Wire Art dia fananganana zavakanto natao ho an'ny fampirantiana fahatsiarovana taon-jaton'ny orinasa. Ilay fananganana dia mampiasa taolam-barahina (copper wires) nomen'ny mpanamboatra taolam-barahina sy kabolina, mba hamolavolana hazo lehibe iray izay maneho ny orinasa. Sehatra dimin'ny fiainana andavanandro no miitatra avy amin'ilay hazo: toby fivarotana sosoa, latabatra fisakafoana, lamasinina, tempoly, ary tilihazo. Fanazavana miova sy fitantarana amin'ny feo dia manaraka ireo endrika taolam-barahina, ary ny aloky ny taolam-barahina dia mianjera eo amin'ny rindrina sy ny valindrihana. Ity asa ity dia mandrakotra velaran-tany 281 metatra toradroa, ary maneho ny fomba fanohanan'ny herinaratra ny fiainana andavanandro tsotra.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Steady Power Wire Art Fananganana Sary Zavakanto, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Steady Power Wire Art Fananganana Sary Zavakanto. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Steady Power Wire Art Fananganana Sary Zavakanto dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
