Oliveira Almeida Famantarana ny Marika by Ricardo Filipe Lopes da Silva

Oliveira Almeida Famantarana ny Marika by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Oliveira Almeida Famantarana ny Marika

by Ricardo Filipe Lopes da Silva

Client: Oliveira de Almeida Advogados

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #126100

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oliveira Almeida Famantarana ny Marika

Manana ireo tanjona hiarovana ny rariny marina sy hanangonana porofo ara-dalàna sarobidy mba hamoahana vahaolana mahomby ho an'ny mpanjifa, mitaky fifehezana sy fahafaha-manao be dia be. Ny marika dia maneho tsara ireo ezaka ireo ary mihoatra noho ny famantarana ara-pahitana ihany. Ny fanovana ny logo ho fitaovana birao dia tsy vitan'ny manangona ireo taratasy ihany fa manampy ny marika hifikitra ao an-tsain'ny mpanjifa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Oliveira Almeida Famantarana ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Oliveira Almeida Famantarana ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Oliveira Almeida Famantarana ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Dimensions & Packaging: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: law, order, tradition, lawyers, law firm, brand, paper clip,
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Design Challenge: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Research: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspiration: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Project Duration: February 2020 to April 2020 in Curitiba, Brazil
Operation Flow: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Image Credits: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.