City Ambassadors School Ny Maha-Marika Typografika by Tanya Dunaeva

City Ambassadors School Ny Maha-Marika Typografika by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2022

City Ambassadors School Ny Maha-Marika Typografika

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Volafotsy Winner in Grafika Category

33,474

Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Ny Maha-Marika Typografika

Ny tantara mahaliana dia miafina ao ambadiky ny fiolahana rehetra amin'ny arabe taloha ary tsy azo atao ny mampifandray ny Tanàna amin'ny marika marika fanta-daza kely indrindra. Rehefa mianatra ny tanàna ny ambasadaoro ho avy dia mahita azy io indray, toy ny mpianatra mahita voalohany any am-pianarana. Ho an'ny fananganana ny maha-izy azy dia nisy vahaolana momba ny typografika nofidina, mifototra amin'ny foto-kevitry ny eclecticism typografika: ny soratra National Old, nifanelanelana tamin'ny sora-baventy sy ny endri-tsoratra fanta-daza an'ny artista avant-garde. Ny loko loko dia laconic-mamirapiratra mena.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana City Ambassadors School Ny Maha-Marika Typografika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana City Ambassadors School Ny Maha-Marika Typografika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana City Ambassadors School Ny Maha-Marika Typografika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator