Doaba Dhaba Fonosana Sakafo Maharitra nataon'i Akkshit Khattar

Ny endrika Doaba Dhaba Fonosana Sakafo Maharitra nataon'i Akkshit Khattar dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Vokatra Maharitra, Tetikasa ary Famolavolana Maitso.

VarahinaVokatra Maharitra· 2022

Doaba Dhaba Fonosana Sakafo Maharitra

nataon'i Akkshit Khattar

Mpandresy A' Design Award Varahina amin'ny Sokajy Vokatra Maharitra

29,220

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #126449

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Doaba Dhaba Fonosana Sakafo Maharitra

Ny Doaba Dhaba dia rafitra fonosana sakafo maharitra natao ho an'ny "cloud kitchen" any India. Ny sakafo lehibe dia atambatra ao anaty "handis", vilany tany nataon-tanana avy amin'ny mpanao asa tanana eo an-toerana, hidiana amin'ny sarona tany ary asiana marika mifatotra manodidina ny vozony. Ny mofo fisaka toy ny roti sy naan kosa dia kofehizina amin'ny raviny fisaka mangahazo vaovao voatapaka, mifatotra amin'ny kofehy jute. Avy eo, ireo entana roa ireo dia apetraka ao anaty kitapo vita amin'ny taratasy nasiam-piovana. Ireo fitaovana ampiasaina dia mety levona voajanahary ary manisy solon'ny plastika ampiasaina indray mandeha. Ny fanaterana kosa dia atao amin'ny fiara maimaika hampihenana ny fifamoivoizan'ny karbaona.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Doaba Dhaba Fonosana Sakafo Maharitra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Doaba Dhaba Fonosana Sakafo Maharitra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Doaba Dhaba Fonosana Sakafo Maharitra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Refy & Fonosana: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Marika: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Teknolojia Famokarana: Handcrafted clay pots, Banana leaf & Recycled Paper
Fanamby Endrika: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Fikarohana: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Aingam-panahy: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Faharetan'ny Tetikasa: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Fizotr'asa: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.