Jalebi Maha ilay marika famantarana by Raageshwari Kandaswamy

Jalebi Maha ilay marika famantarana by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Jalebi Maha ilay marika famantarana

by Raageshwari Kandaswamy

Client: MIT Institute of Design

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Jalebi Maha ilay marika famantarana

Ny Jalebi dia maha ilay marika famantarana ho an'ny marika glasy maranitra maoderina iray. Ny tsiro glasy dia mifototra amin'ny siramamy indianina nentim-paharazana. Ny fomba fijery ara-bakiteny dia mifantoka amin'ireo mpivarotra an-dalambe izay mivarotra siramamy sy sakafo masiaka voafonom-pirintipahalalana. Ny logo dia noraisina avy amin'ny litera J sy avy amin'ny fihodinan'ny jalebi. Ny endri-tsoratra, ny loko ary ny fifanoherana dia manome endrika mahazatra saingy maoderina ho an'ilay marika famantarana. Ny marika famantarana dia ampiharina amin'ireo kaopy, karatra menu, kitapo ary arodava mba hahazoana endrika mifanaraka tsara. Ny karatra menu dia natao amin'ny sosona maromaro, ary ny sosona eo aloha dia takelaka mangarahara izay maneho ny fifangaroan'ny kolontsaina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Jalebi Maha ilay marika famantarana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Jalebi Maha ilay marika famantarana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Jalebi Maha ilay marika famantarana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensions & Packaging: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tags: Brand Identity, Logo, Identity Design, Ice cream
Production Technology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Design Challenge: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Research: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiration: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Project Duration: The project started in September 15 as a part of college project and finished in October 3rd.
Operation Flow: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.