Whoatemytofu Endrika soratra (Typeface) nataon'i Yuntong Sun

Ny endrika Whoatemytofu Endrika soratra (Typeface) nataon'i Yuntong Sun dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Sosialy.

VarahinaSosialy· 2022

Whoatemytofu Endrika soratra (Typeface)

nataon'i Yuntong Sun

Mpanjifa: Yuntong Sun

Mpandresy A' Design Award Varahina amin'ny Sokajy Sosialy

39,448

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #127987

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Whoatemytofu Endrika soratra (Typeface)

Ny Whoatemytofu dia tetikasa famolavolana ara-tsosialy naorina manodidina endrika soratra open-source antsoina hoe The Tofu Type. Ny anarana dia manondro ohabolana Sinoa izay mampiasa ny fihinanana tofu ho fanoharana momba ny fanelingelenana ara-nofo. Ny endriky ny litera dia noforonina avy amin'ny fomba fanapahana ny tofu, ary ny toerana banga (negative space) dia mampahatsiahy ny fizarana notapahana. Ny tetikasa dia ahitana koa andiam-peo-drindrina (poster series) sy hevi-drafitra tranonkala. Ny mpitsidika dia afaka manoratra teny mampahory izay reny nandritra ny fanelingelenana, ary hahazo poster hozarainy amin'ny tambajotra sosialy miaraka amin'ny hashtag. Azo alaina maimaim-poana ny endrika soratra. Ny tanjona dia ny manome feo sy fihavanana ho an'ireo niharan-doza.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Whoatemytofu Endrika soratra (Typeface), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Whoatemytofu Endrika soratra (Typeface). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Whoatemytofu Endrika soratra (Typeface) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Refy & Fonosana: Poster, 1350px*1080px
Marika: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Teknolojia Famokarana: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Fanamby Endrika: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Fikarohana: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Aingam-panahy: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Faharetan'ny Tetikasa: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Fizotr'asa: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.