The Early Chapter Maha Firaisan-kevitra Ara-marika by Allan Toh

The Early Chapter Maha Firaisan-kevitra Ara-marika by Allan Toh is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

The Early Chapter Maha Firaisan-kevitra Ara-marika

by Allan Toh

Client: Allan Toh

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #128237

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Early Chapter Maha Firaisan-kevitra Ara-marika

Ny Early Chapter dia maha firaisan-kevitra ara-marika noforonina ho an'ny "clubhouse" fanaovan-tsehatra ho an'ny ankizy madinika any Singapore. Ny clubhouse dia manampy ny ankizy hampivelatra ny fahalianany amin'ny teny Mandarin amin'ny alalan'ny lalao mampiditra tanteraka. Ny logo dia natao avy amin'ny endrika tsotra amin'ny loko mena, mavo ary manga, mifanaingina hitovy amin'ny trano kely iray. Ny endriky ny trano dia maneho ny vondrom-piarahamonina tian'ny clubhouse haorina. Ny elanelana banga eo anelanelan'ny endrika dia mamorona ny tarehin-tsoratra sinoa maneho ny teny Mandarin, mampiseho ny fifantohana amin'ny teny sinoa. Ny masoandro antsasany dia manoro hevitra tontolo mampientan-kavana ho an'ny ankizy madinika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana The Early Chapter Maha Firaisan-kevitra Ara-marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana The Early Chapter Maha Firaisan-kevitra Ara-marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana The Early Chapter Maha Firaisan-kevitra Ara-marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Dimensions & Packaging: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tags: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Production Technology: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Design Challenge: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Research: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspiration: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Project Duration: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Operation Flow: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patents: Copyrights belong to Allan Toh Design Studio, 2021.