Emotions Afisy by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Emotions Afisy

by Rui Ma

Client: Rui Ma

A' Design Award Vy Winner in Grafika Category

19,129

Verified Award Winner

Verify Award Status for #129865

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Emotions Afisy

Hanao ahoana ny fihetseham-po amin'ny tontolon'ny maso? Ity andiana afisy antsoina hoe Emotions ity dia maneho karazana fihetseham-po fototra efatra samy hafa amin'ny endrika hita maso. Ny fihetseham-po efatra dia ny hafaliana, ny hatezerana, ny alahelo ary ny tahotra. Nampiasa fiteny hita amin'izao fotoana izao ny mpamorona, anisan'izany ny sary mibaribary, loko marevaka, ary typografia mavitrika mba hampisehoana ny fifandraisan'ny fihetseham-po sy ny endrika. Amin'ity rafitra famolavolana ity, ny fiteny hita maso tsirairay dia miasa ho toy ny famolavolana manokana. Mandritra izany fotoana izany, ny famolavolana afisy rehetra dia miasa toy ny rafitra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Emotions Afisy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Emotions Afisy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Emotions Afisy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type