K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra by Zi Huai Shen

K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra

by Zi Huai Shen

Client: Central Kitchen

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #130694

View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra

Lahatsoratra: Ny K-Chic dia endrika marika ara-barotra ho an'ny orinasa akoho endasina karazana Koreana izay manompo ny tsena fanaterana sakafo. Ny marika dia mampifangaro ny litera K sy ny dian-tongotry ny akoho mba hanehoana ny hevitra momba ny dia lavitra. Ny endriky ny soratra dia miorina amin'ny fomba fanaovana dokambarotra Koreana taloha ary mampahatsiahy antsipirihany antso famporisihana. Ny sary manohana dia mampiasa saina ady, sarintany taloha ary mpiady akoho mba hanehoana ny lohahevitra momba ny dian'ny mpiady Koreana. Loko be dia be no manamarika ny tsiro samihafa amin'ny takelaka sy ny fonosana. Ny sary lehibe dia mametraka ny akoho endasina ao anatin'ny sarintany mba hanentanana ny fahaliana hihinana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana K-Chic Maha-zava-dehibe: Endrika Marika Ara-barotra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020