Volafotsy Grafika · 2022
Mamba Chiliast Mamba Chiliast: Famantarana ny marika
by Sxdesign
- A' Design Award Volafotsy 2022 in Grafika
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Mamba Chiliast: Famantarana ny marika
Mamba Chiliast dia famantarana marika noforonina ho an'ny vondrom-piarahamonina baskety naorin'ireo mpankafy ny Mamba Mentality. Ity famantarana ity dia mampivondrona ny mpikambana amin'ny alalan'ny hetsika baskety ary manome azy ireo ny fahatsapan-tena ho isan'ny fianakaviana, ny fireharehana ary ny fahasamihafana. Ilay logo dia mampiasa ny endriky ny hexagram ho toy ny rafitra hita maso azy, izay avy amin'ny fitambaran'ny litera M sy C. Ny maso izay apetraka eo afovoan'ny endrika dia maneho ny Mamba. Ilay hexagram dia mampahatsiahy ny fifandraisana iombonana amin'ny finoana, ny fandaminana ary ny angovo. Azo atonta pirinty, zairina na injection molded amin'ny habe maro ilay logo.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Mamba Chiliast Mamba Chiliast: Famantarana ny marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Mamba Chiliast Mamba Chiliast: Famantarana ny marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Mamba Chiliast Mamba Chiliast: Famantarana ny marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
