Sprezzatura Ny Maha-Orinasa by Thanachit Chouriyagul

Sprezzatura Ny Maha-Orinasa by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Sprezzatura Ny Maha-Orinasa

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Sprezzatura Ny Maha-Orinasa

Sprezzatura dia fitambarana fivarotana, klioba ara-tsosialy, studio, bar, ary maro hafa. Na izany aza, mba hampitana izany hafatra izany amin'ny mpanjifa mety aminy dia tsy maintsy mivoatra ny marika ary mampiseho fa misy ny tena maha-izy azy sy ny toetrany ary ny fahitany. Ny mari-pamantarana famantarana dia natao hanehoana marina ny marika Sprezzatura', hamoaka ny toetrany raitra nefa milalao, manaiky ny toetra italiana, ary manana flexibilité ampy hampiasaina amin'ny tetikasa hafa mifandraika amin'izany na fitaovana ilaina amin'ny ho avy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Sprezzatura Ny Maha-Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Sprezzatura Ny Maha-Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Sprezzatura Ny Maha-Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release