Baidu for the Elderly Rindrankoraosy finday by Baidu Meux

Baidu for the Elderly Rindrankoraosy finday by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko Competition Category.

VarahinaFinday· 2022

Baidu for the Elderly Rindrankoraosy finday

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Varahina Winner in Finday Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu for the Elderly Rindrankoraosy finday

Baidu ho an'ny Olon-kokantitra dia rindrankoraosy finday izay manome votoaty sy serivisy ho an'ireo mpampiasa antitra. Ny rindrankoraosy dia mampiasa rafitra famolavolana mifanaraka amin'ny olon-kokantitra, misy sora-baventy lehibe kokoa, endrika feed iray mitovy, faritra fikasihana lehibebe kokoa ary teny tsotra. Ny votoaty rehetra dia azo vakina na henoina. Ny horonantsary dia misy dikan-teny an-tsoratra (subtitles) hendry. Ny fikarohana amin'ny feo sy sary dia mamela ireo mpampiasa antitra hikaroka amin'ny alalan'ny fitenenana na fakana sary. Ny famoronana feo (voice synthesis) dia afaka mampiasa feon'ny mpianakavy voarakitra mba hamaky vaky ny lahatsoratra. Ny rindrankoraosy dia mandeha amin'ny rafitra Android sy iOS.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Baidu for the Elderly Rindrankoraosy finday, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Baidu for the Elderly Rindrankoraosy finday. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Baidu for the Elderly Rindrankoraosy finday dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensions & Packaging: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tags: UX, the Elderly, Age-friendly, AI, Online Service
Production Technology: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Design Challenge: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Research: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiration: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Project Duration: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Operation Flow: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patents: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Team Members: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021