24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday by Baidu Meux

24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko Competition Category.

VyFinday· 2022

24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Vy Winner in Finday Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday

Ny 24 Vanim-potoana Masoandro dia andiana sary mihetsika noforonina ho an'ny rindrambaiko finday fikarohana. Ny vanim-potoana masoandro 24 dia mizara ny taona ho vanim-potoana mitovy elanelana ary nitarika ny fambolena sy ny fiainana andavanandro tany Shina nandritra ny taonjato maro. Ny sary dia mampiasa ny fomba fanaovana hosodoko tsy nivadika sy loko nentim-paharazana Shinoa mba hampisehoana ny vanim-potoana, ny hafanana, ny toetr'andro ary ny zavaboary velona. Ny mpampiasa dia mahatratra ireo pejy amin'ny fikarohana ny anaran'ny vanim-potoana masoandro na teny fanalahidy mifandraika amin'izany. Ao amin'ny fizarana fanangonana eo amin'ny farany ambanin'ny pejy tsirairay dia misy rohy mankany amin'ny horonan-tsary, vaovao ary fanontaniana ara-pandalinana. Ny sary noforonina dia mifanaraka amin'ny haben'ny efijerin'ny finday rehetra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana 24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana 24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana 24 Solar Terms Sary Famoahana ho an'ny Rindrambaiko finday dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd