SP Saffron Grotesk Karazana Santionany by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Karazana Santionany by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2022

SP Saffron Grotesk Karazana Santionany

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Volafotsy Winner in Grafika Category

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Colors

The Design

About SP Saffron Grotesk Karazana Santionany

Saffron dia karazana neo-grotesque sans-serif kanto amin'izao fotoana izao miaraka amin'ny fifanoherana ara-jeometrika matanjaka, misarika ny estetika sy ny fenitry ny typografika amin'ny modernisma Soisa. Ny fijoroana malalaka mivelatra miavaka dia natao hanomezana ny tsy fitoviana hita maso ho an'ny marika sy ny fifandraisana. Ity endri-tsoratra tena izy sy tany am-boalohany ity dia maneho ny hatsarana amin'izao fotoana izao. Ny santionany dia mizara ho fizarana, miaraka amin'ny peta-drindrina peratra ao anaty fonosana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana SP Saffron Grotesk Karazana Santionany, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana SP Saffron Grotesk Karazana Santionany. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana SP Saffron Grotesk Karazana Santionany dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb