Free Maha-zava-dehibe amin'ny Marika by Fengnan Lin

Free Maha-zava-dehibe amin'ny Marika by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Free Maha-zava-dehibe amin'ny Marika

by Fengnan Lin

Client: Free

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #135862

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free Maha-zava-dehibe amin'ny Marika

Free dia maha-zava-dehibe amin'ny marika noforonina ho an'ny marika fanamboarana lamba fidiovana. Ny logotype dia nohavaozina tamin'ny alalan'ny litera F misandratra kely, izay maneho toe-tsaina tanora sady tsara fanantenana. Ny endrika roa an'ny litera e dia sarintsariana ho tsipika penina tsy tapaka sady mifamatotra. Io ampahany roa mifamatotra io dia nalaina avy amin'ny logo ary ampiasaina ho sary fanampiny, apetraka amin'ny karatra fifandraisana, marika, kitapo mitahiry taratasy, boaty haingana ary kitapo lamba. Ny tsipika miovaova dia maneho ny fahalalahana sy ny fanehoana ny tena. Rafitra fepetra ara-pahitana no miantoka ny fitoviana sy ny fahafahana mihalehibe amin'ny marika, na eo amin'ny fitambarana amin'ny aterineto na ivelan'izany.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Free Maha-zava-dehibe amin'ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Free Maha-zava-dehibe amin'ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Free Maha-zava-dehibe amin'ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng