Stories of Communication Famolavolana ny Maha-izy azy ny Marika (Brand Identity Design) by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2022

Stories of Communication Famolavolana ny Maha-izy azy ny Marika (Brand Identity Design)

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Varahina Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Famolavolana ny Maha-izy azy ny Marika (Brand Identity Design)

Stories of Communication dia famolavolana maha-izy azy ara-pahitana natao ho fankalazana ny faha-15 taonan'ny sekoly ambony momba ny fifandraisam-baovao iray. Ny logo lehibe dia sary miendrika géométrika mifototra amin'ny isa 15. Avy amin'ilay logo lehibe no namolavolana ireo logo kely 100 mianadahy. Ny logo kely tsirairay dia maneho tantara, famoronana na fandraisana andraikitra iray avy amin'ny tantaran'ny fifandraisam-baovao, manomboka amin'ireo kofehy nafehy nampiasaina tamin'ny andro fahiny ka hatramin'ny gazety voalohany sy ny tambajotra manerantany (world wide web). Voalamina araka ny filaharan'ny fotoana, ireo logo kely ireo dia ampiasaina amin'ny takelaka fampahalalana, taratasy fanasana, taratasy fampahalalana fohy, fampisehoana eo amin'ny toerana anaovana ny hetsika, ary fahatsiarovana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Stories of Communication Famolavolana ny Maha-izy azy ny Marika (Brand Identity Design), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Stories of Communication Famolavolana ny Maha-izy azy ny Marika (Brand Identity Design). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Stories of Communication Famolavolana ny Maha-izy azy ny Marika (Brand Identity Design) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie