Divergence Fitaovana Lalao by eMotionLAB

Divergence Fitaovana Lalao by eMotionLAB is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Kilalao, Lalao ary Vokatra Fialam-boly Competition Category.

VarahinaKilalao· 2022

Divergence Fitaovana Lalao

by eMotionLAB

Client: eMotionLAB Ltd.

A' Design Award Varahina Winner in Kilalao Category

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Verified Award Winner

Verify Award Status for #136794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Divergence Fitaovana Lalao

Divergence dia fitaovana lalao karatra roa fiteny natao hianarana ny fomba fisainana amin'ny famoronana (design thinking). Manolotra fomba tsotra sady mahafinaritra ho an'ireo mpianatra vao manomboka sy ireo ekipa mpamorona ity fitaovana ity mba hanaovana fanazaran-tena momba ny dingana amin'ny alalan'ny lalao mifanakalo hevitra sy misy tantara, mandritra ny ora 1.5 eo ho eo. Miara-miasa sy mifaninana ny mpilalao mba hamahana olana mifototra amin'ny mpampiasa amin'ny fampiharana teknika ilaina indrindra. Mety amin'ny mpilalao telo ka hatramin'ny enina ny Divergence, ary azo jerena amin'ny endrika ara-batana na azo alaina amin'ny aterineto, miaraka amin'ireo horonan-tsary fampidirana manampy. Ny karatra misy sarin'olona voahoso-doko dia mampirisika ny fisainana an-tsaina sy ny resadresaka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Divergence Fitaovana Lalao, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Divergence Fitaovana Lalao. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Divergence Fitaovana Lalao dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre