Can You See the Music Ny Maha-Dynamique by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2022

Can You See the Music Ny Maha-Dynamique

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Ny Maha-Dynamique

Ny asa noforonina ho an'ny Franz Liszt Chamber Orchestra dia mari-pamantarana marika mavitrika entin'ny mozika mikendry ny hamelona indray ny endriky ny orkesitra. Namorona fiteny mozika hafa ny mpamorona azy, izay ahafahan'ny feon-kira azo jerena ao anatin'ny tondrozotra voafaritra. Ny maha-izy azy dia ahafahan'ny mpikambana tsirairay ao amin'ny orkesitra manangana ny famantarana azy manokana, mifandraika amin'ny ampahany tiany indrindra amin'ny repertoire. Ankoatr'izay, noho ny fampiharana famolavolana logo namboarina manokana, na ny mpihaino aza dia mety ho lasa ampahany mavitrika amin'ny dingana fanavaozana ny maha-izy azy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Can You See the Music Ny Maha-Dynamique, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Can You See the Music Ny Maha-Dynamique. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Can You See the Music Ny Maha-Dynamique dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions