Plasma Sf Endrika Endri- by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VarahinaGrafika· 2022
Plasma Sf Endrika Endri-
by Paul Robb
Client: S6 Foundry
A' Design Award Varahina Winner in Grafika Category
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- Verified Award Winner
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The Design
About Plasma Sf Endrika Endri-
Plasma dia endri-tsoratra modular stylistic novolavolaina mba hanomezana vaovao ny tetikasa sary. Ny endri-tsoratra dia misy endrika isan-karazany sy maro samihafa amin'ny endri-tsoratra midadasika miaraka amin'ny glyph hafa mihoatra ny 80 mamela ny fifangaroan'ny glyph, mahatonga ny endri-tsoratra ho toetra miavaka. Ny endri-tsoratra dia tonga lafatra amin'ny fifandraisana marika manome fifandanjana hita maso. Ny boky Specimen dia novolavolaina ho fotoana fohy ho an'ireo mpamorona 20 voalohany hividy ny endritsoratra.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Plasma Sf Endrika Endri-, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Plasma Sf Endrika Endri-. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Plasma Sf Endrika Endri- dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
- Dimensions & Packaging
- 256 pages full colour, hard-backed book
- Tags
- Font design, Branding, Identity, Type design
- Design Challenge
- The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
- Research
- Research photography and onsite sketching
- Inspiration
- The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
- Project Duration
- July- September 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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