Figura Famolavolana Endrika sy Fandrindrana Fonosana by Anja Zambelli Colak

Figura Famolavolana Endrika sy Fandrindrana Fonosana by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Figura Famolavolana Endrika sy Fandrindrana Fonosana

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award Vy Winner in Grafika Category

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Colors

The Design

About Figura Famolavolana Endrika sy Fandrindrana Fonosana

Ny Book Text: Figura dia famolavolana endrika sy fonosana ho an'ny karazana zava-tsoa Mediteraneana isan-karazany, ao anatin'izany ny mofomamy aviavy, sokolà ary menaka oliva. Ny maha-izy azy dia narafitra manodidina ny endrik'aviavy natao tahaka baolina rivotra manidina, izay fanehoana ny dia sy ny fototra Mediteraneana nisy ny mpanorina ny marika. Ny loko volamena, volomparasy ary maitso dia maneho ny akora fototra ampiasaina. Ny endri-drafitra misy ravin'aviavy, onja ary kiranjaom-baorina dia mampahatsiahy ny faritra Mediteraneana. Ny tapakila sy ny fonosana taratasy dia natao pirinty amin'ny loko Pantone eo amin'ny taratasy Fedrigoni, ampiana takela-bolamena. Ity famolavolana ity dia mampiditra ireo vokatra ao amin'ny tsenan'i Azia.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Figura Famolavolana Endrika sy Fandrindrana Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Figura Famolavolana Endrika sy Fandrindrana Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Figura Famolavolana Endrika sy Fandrindrana Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak