Volafotsy Grafika · 2022
Sxdesign Primary Function: Mombamomba ny Marika
by Sxdesign
- A' Design Award Volafotsy 2022 in Grafika
- CLIENT: Sxdesign
- Estimated Number of Design Views: 45,910
- Verification code 5F2A92B8B9 · Verify this award
Colors
About Sxdesign Primary Function: Mombamomba ny Marika
Sxdesign dia mombamomba ny marika noforonina ho an'ny efitrano famolavolana iray monina any Beijing, Sina. Ny antsipirihany rehetra ao amin'ny logo dia manaraka ny fatran'ny 1:1.414, izay manome endrika mifamatotra sy voalamina ny marika. Ireo singa sary madinika eny amin'ny zorony dia mampahatsiahy ny mari-panisorana ary manisy fefy amin'ny efamira ao amin'ny logo. Ny fandaminana dia mahatonga ny marika ho voafaritra roa mitovy ary manolotra ny fanisorana, ny fanamarihana ary ny fandikana ny fiteny sy ny hevitra. Amin'ny alalan'ny sary mihetsika, ny logo dia afaka mitombo ho lasa endrika Sinoa nentim-paharazana amin'ny anaran'ny efitrano, mampifandray ny fomban-drazana sy ny famolavolana maoderina.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Sxdesign Primary Function: Mombamomba ny Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Sxdesign Primary Function: Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Sxdesign Primary Function: Mombamomba ny Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
