Now Fonction Fototra: Sarin'ny Fonon-tsariny Album by Yijia Xie

Now Fonction Fototra: Sarin'ny Fonon-tsariny Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Now Fonction Fototra: Sarin'ny Fonon-tsariny Album

by Yijia Xie

Client: Yijia Xie

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Fonction Fototra: Sarin'ny Fonon-tsariny Album

Soratry ny Boky: I Now dia famolavolana album noforonina ho an'ny mpanao mozika iray izay ilazan'ireo hira enina momba ny nofinofy, fitomboana ary fitiavana. Nisy tarehin-tsoratra sinoa iray misy dikany voatsoaka avy amin'ny lohatenin'ny hira tsirairay, toy ny Universe, Rain, Believe, Eyes, Moon ary Star. Ireo tarehin-tsoratra ireo dia natambatra tamin'ny collage nomerika sy ny fanoratana kaody generative. Ireo singa voafantina dia nampidirina tao amin'ny rindrangorina iray izay mamokatra sarintsary an'arivony maro samihafa, ka isaky ny fonon-paosy dia tokana sy tsy misy toy azy. Ny endriny efamira dia mifanaraka amin'ny 4,25 ka hatramin'ny 4,25 inches. Ao anatin'ilay tetikasa ny famolavolana fonom-boky enina, boky misy tononkira ary ny fonon'ilay album manontolo.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Now Fonction Fototra: Sarin'ny Fonon-tsariny Album, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Now Fonction Fototra: Sarin'ny Fonon-tsariny Album. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Now Fonction Fototra: Sarin'ny Fonon-tsariny Album dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie