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Lavazza Classy Plus Milina Kafe by Florian Seidl
Lavazza Classy Plus Milina Kafe by Florian Seidl
Lavazza Classy Plus Milina Kafe by Florian Seidl
Lavazza Classy Plus Milina Kafe by Florian Seidl
Lavazza Classy Plus Milina Kafe by Florian Seidl

Platina Fitaovana An-tokantrano · 2022

Lavazza Classy Plus Milina Kafe

by Florian Seidl

  • A' Design Award Platina 2022 in Fitaovana An-tokantrano
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 2,367,052
  • Verification code 3AB19BDC7D · Verify this award
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About Lavazza Classy Plus Milina Kafe

Classy Plus dia mpanao labiera espresso sy kafe iray natao ho an'ny tsenan'i Amerika Avaratra, manolotra traikefa feno amin'ny kolontsaina kafe italiana manomboka amin'ny espresso ka hatramin'ny cappuccino na latte. Ho fanampin'izay, manana safidy kafe sivana ihany koa ilay milina ary fiasa roa tifitra mba hanomezana fahafaham-po ireo tiana manokana amin'ity tsena ity. Classy Plus dia mety tsara ho an'ny birao kely sy efitrano fihaonambe. Miorina amin'ny fiteny najoron'i Lavazza ao amin'ity fizarana ity ny endrika manify azy. Izy io dia miavaka amin'ny akora ivelany mifanohitra manarona ny vatana lehibe ary misy logos Lavazza eo amin'ny sisiny.

About the A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Lavazza Classy Plus Milina Kafe, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Lavazza Classy Plus Milina Kafe dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Lavazza Classy Plus Milina Kafe dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Press Kit

Unique Properties
Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging
Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge
The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration
The project was designed in Turin, Italy.
Operation Flow
Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents
Design patent/registered design, Patented Milk frothing System
Image Credits
Lavazza

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