Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana by Thomas Geissert

Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana

by Thomas Geissert

Client: Teamgeissert

A' Design Award Vy Winner in Grafika Category

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Colors

The Design

About Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana

Ny tanjona dia ny hamorona rafitra manana ny maha-izy azy sy ny maha-izy azy manokana izay mihoatra lavitra noho izany. Ny firafitry ny kianja vaovao SC Freiburg dia misy endrika fototra orthogonal sy tafo orthogonal. Tsy maintsy tohanana ny fitsipiky ny famolavolana maritrano, mba hamoronana rafitra mamolavola ny maha-izy azy. Noho izany, ny rafi-pitadiavana lalana sy fironany vaovao dia maneho ny tenany amin'ny fiteny mazava. Izy io dia mandray sy mampahafantatra ireo mpitsidika sy mpankafy efa eny amin'ny faritra ivelany (fijanonana, fiantsonan'ny fiara fitateram-bahoaka, tram), mitarika azy ireo ho any amin'ny fidirana sy ao amin'ny kianja amin'ny alàlan'ny promenade mankany amin'ny seza.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Stadium SC Freiburg Ny Rafitra Fitadiavana Lalana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT