Khedr El Attar Maha-izy Ara-barotra (Brand Identity) by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Khedr El Attar Maha-izy Ara-barotra (Brand Identity)

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Vy Winner in Grafika Category

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Colors

The Design

About Khedr El Attar Maha-izy Ara-barotra (Brand Identity)

Ny Khedr El Attar dia maha-izy ara-barotra noforonina ho an'ny mpivarotra vokatra organika sy manta iray naorina tao Kairo tamin'ny taona 1945. Ity tetikasa ity dia mampitambatra paikady ara-barotra amin'ny rafitra visoaly maneho ny fisehon-javatra vaovao ho an'ilay marika. Ny maha-izy azy dia mitazona ny satan'i Khedr El Attar amin'ny maha-loharanom-bokatra organika sy manta azy. Ny rafitra visoaly dia mandamina ny orinasa ho sokajy telo lehibe: fanafody organika, kojakoja fahatsaran-tarehy manta, ary vokatra momba ny sakafo. Ny famolavolana fonosana sy ny torolalana momba ny marika no mameno ilay rafitra, ka mampitambatra ny fitsipika taloha nifehy ilay varotra amin'ny fanolorana maoderina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Khedr El Attar Maha-izy Ara-barotra (Brand Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Khedr El Attar Maha-izy Ara-barotra (Brand Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Khedr El Attar Maha-izy Ara-barotra (Brand Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release