Primary Residence Maha-vaovao Ara-tsarangorongo by Tianzhen Huang

Primary Residence Maha-vaovao Ara-tsarangorongo by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Primary Residence Maha-vaovao Ara-tsarangorongo

by Tianzhen Huang

Client: Evleen

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Maha-vaovao Ara-tsarangorongo

Ny Primary Residence dia rafitra fanavahana ara-pahitana ho an'ny marika iray manana sehatra maro isan-karazany. Ny tetikasa dia nanomboka tamin'ny fikarohana momba ny endri-tsoratra izay mampifandray ny fomban'ny hetsika Bauhaus amin'ny endrika ara-javakanto tsy misy endrika mazava. Ny logo dia miorina amin'ny litera Sinoa hoe Ju, izay midika hoe toerana ipetrahana, ary mitondra tsipika telo amin'ny loko fototra mena, mavo ary manga. Ny anarana hoe Primary Residence dia manondro ireo loko ireo ary koa ny hevitry ny "trano" amin'ny vanim-potoana misy fisarahana. Ampiharina amin'ny bokikely fampahalalana, karatra fandraisana ary fitaovam-piandrianana vita pirinty amin'ny taratasy misy velaran-kitro ilay maha-izy azy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Primary Residence Maha-vaovao Ara-tsarangorongo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Primary Residence Maha-vaovao Ara-tsarangorongo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Primary Residence Maha-vaovao Ara-tsarangorongo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang