Joy of Playing Maha-Zavatra Tsara ny Filalaovana by Squared

Joy of Playing Maha-Zavatra Tsara ny Filalaovana by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2022

Joy of Playing Maha-Zavatra Tsara ny Filalaovana

by Squared

Client: Balin

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140424

Fantaro izao View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Maha-Zavatra Tsara ny Filalaovana

Maha-Zavatra Tsara ny Filalaovana dia endrika famantarana orinasa (brand identity) noforonina ho an'ny Balin, orinasa mamokatra kilalao ho an'ny ankizy. Ity endrika famantarana ity dia mirakitra ny logo, ny fitaovana famantarana ny tarehin-tsoratra (branding assets), ny fonosana ary ny loko sy endriky ny kilalao sy ny toetra mihetsika (characters). Ny fitenim-pahitana dia tsotra (minimalist), miaraka amin'ny endrika tsotra, loko vitsivitsy voafetra ary sary voalokoloko amin'ny rano (watercolor illustrations). Ny toetra mihetsika tsirairay avy dia manana anarana sy tantara, izay manampy ny ankizy hamorona fifandraisana ara-pihetseham-po. Ny fitaovana voafantina dia ahitana hazo, kontraplake (plywood), taratasy, landihazo voajanahary (organic cotton) ary loko avy amin'ny rano sy zavamaniry.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Joy of Playing Maha-Zavatra Tsara ny Filalaovana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Joy of Playing Maha-Zavatra Tsara ny Filalaovana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Joy of Playing Maha-Zavatra Tsara ny Filalaovana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska