Enable Change Maha-zava-dehibe ny Fiovana by Squared

Enable Change Maha-zava-dehibe ny Fiovana by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Enable Change Maha-zava-dehibe ny Fiovana

by Squared

Client: Isabelle Laporte

A' Design Award Vy Winner in Grafika Category

13,331
Verified Award Winner
Verify Award Status for #140542

Fantaro izao View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Maha-zava-dehibe ny Fiovana

Ny Enable Change dia maha-zava-dehibe navorona ho an'olona matihanina miasa amin'ny fitantanana fiovana. Ity maha-zava-dehibe ity dia mampiasa fomba fiasa tsotra, fitambarana endri-tsoratra sahisahy ary loko iray manintona. Ny mari-pamantarana logo dia mampitambatra ny litera voalohany I sy L miaraka amin'ny mari-pamantaran'ny mandrakizay, izay maneho fampidirana (inclusion). Ny endri-tsoratra dia nofidiana mba hisehoan'ny fiovana, misy endrika mivadika ary tetezana malefaka eo amin'ny tsipika matevina sy manify. Ny fitambaran-doko dia natao ho tsotra ary ny fomba fandrafetra sary dia fisaka (flat). Naharitra roa volana teo ho eo tamin'ny taona 2021 ny famolavolana sy fampandrosoana ity asa ity.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Enable Change Maha-zava-dehibe ny Fiovana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Enable Change Maha-zava-dehibe ny Fiovana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Enable Change Maha-zava-dehibe ny Fiovana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska