Second Hand Life Andiana Poster by Yilin Wang

Second Hand Life Andiana Poster by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2023

Second Hand Life Andiana Poster

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Andiana Poster

Second Hand Life dia andiana poster momba ny fomba fandraisan'ny olona ny vaovao tsy feno. Ny andiana dia misy poster A3 roapolo, alamina mba hamorona sary lehibe iray, ary arahin'ny boky voafatotra sy voahodina tsara. Ny fiteny dia novaina ho sary an-tsary amin'ny alalan'ny kaody binary, izay ny marika iray sy aotra dia maneho ihany koa ny marina sy ny diso amin'ny fisainana lojika. Ity fifandraisana ity dia mampiseho ny fomba amoron'ny fitsarana araka ny vaovao ekena. Ny poster sy ny boky dia mangataka fifantohana bebe kokoa amin'ny olana ara-tsosialy iray, satria ny fahitana tsy feno ny vaovao dia mety hisolo ny fahitana feno.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Second Hand Life Andiana Poster, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Second Hand Life Andiana Poster. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Second Hand Life Andiana Poster dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.