Gere Fitaratra fitehirizana kapoaka sy vilia by Florian Beser

Gere Fitaratra fitehirizana kapoaka sy vilia by Florian Beser is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fanaka Competition Category.

VarahinaFanaka· 2023

Gere Fitaratra fitehirizana kapoaka sy vilia

by Florian Beser

Client: Florian Beser

A' Design Award Varahina Winner in Fanaka Category

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The Design

About Gere Fitaratra fitehirizana kapoaka sy vilia

Ny Gere dia fitaratra fitehirizana kapoaka sy vilia mahavita asa maro, natao ho an'ny lakozia sy efitrano fisakafoanana kely. Ny vilia ao amin'ny Gere no mamorona ny lafiny anoloana misy sary miondrika toy ny "relief" amin'ilay fitaratra, ka ny elanelana ao anaty dia mijanona malalaka ho an'ny kaopy, vera ary fitaovana fisakafoanana hafa. Ny fitaratra dia vita amin'ny hazo ôka, ary ny vilia kosa natao tamin'ny porcelaine natsofoka am-baingana (cast porcelain). Ny Gere dia ahantona amin'ny rindrina, ary ny andalana tsirairay dia azo alona hisintona vilia iray na hakàna ireo entana voatahiry ao anatiny. Ny firafitra "grid" ampiasaina dia mamela fanovana habe mifanaraka amin'ny fianakaviana samihafa. Ny andiam-pitaovana fisakafoanana dia azo ampitomboina modolina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Gere Fitaratra fitehirizana kapoaka sy vilia, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Gere Fitaratra fitehirizana kapoaka sy vilia. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Gere Fitaratra fitehirizana kapoaka sy vilia dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
Dimensions & Packaging: Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised)
Tags: ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
Production Technology: To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
Design Challenge: The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
Research: During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
Inspiration: Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
Project Duration: The project started in early summer 2020 in Aachen and finished in September 2020.
Operation Flow: Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
Team Members: Designer Florian Beser
Image Credits: Images: Photographer Janosch Bartsch, Gere, 2020