Anlan Branding Anaran'ny Marika nataon'i Haiwen Yang

Ny endrika Anlan Branding Anaran'ny Marika nataon'i Haiwen Yang dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2023

Anlan Branding Anaran'ny Marika

nataon'i Haiwen Yang

Mpanjifa: Anlan

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

9,732

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #141858

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Anlan Branding Anaran'ny Marika

Ny Anlan Branding dia maritrano fanavahana marika (brand identity) noforonina ho an'ny marika fitaovana fahatsaran-tarehy iray. Ny maritrano fanavahana dia natao mba hijanona ho fantatra mazava eo amin'ny fampiharana isan-karazany. Ny sora-baventy dia manana zoro boribory malefaka, ary ny endriky ny litera amin'ny ankapobeny dia mijanona tsotra sy madio. Ny lamina voninkazo avy amin'ny litera A dia manondro ny hevitra momba ny fahatsaran-tarehy, ary ny fanapahana marina ao amin'ny litera A dia mampifandray ny teknolojia sy ny estetika. Ny loko volomparasy no ampiasaina ho loko fototry ny marika. Ny maritrano fanavahana dia ampiharina eo amin'ny rafitry ny fitaovam-panoratana sy ny fonosana, ary ny torolalana dia manohana ny fampiasana tsy miova.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Anlan Branding Anaran'ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Anlan Branding Anaran'ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Anlan Branding Anaran'ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Refy & Fonosana: The coordinated images were applied to all physical stationery system and package system.
Marika: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teknolojia Famokarana: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Fanamby Endrika: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Fikarohana: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Aingam-panahy: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Faharetan'ny Tetikasa: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Fizotr'asa: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patanta: Shenzhen Baselab Technology Ltd.
Mpikambana ao amin'ny Ekipa: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Loharanon-tsary: Shenzhen Baselab Technology Ltd.