Walk Me Tady Alika by Hi Jac is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Vokatra Maharitra, Tetikasa ary Famolavolana Maitso Competition Category.

VarahinaVokatra Maharitra· 2023

Walk Me Tady Alika

by Hi Jac

Client: Hi Jac

A' Design Award Varahina Winner in Vokatra Maharitra Category

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Verified Award Winner

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Colors

The Design

About Walk Me Tady Alika

Ny tahony dia malama nefa mafy orina; Mamorona ergonomic, fikitihana mafy ho an'ny tanan'olombelona ny contours azy, nefa afaka mamehy tsara ny hatotanana na sandry. Satria henjana ny tahony dia tsy hihetsika izany, ka izay fihenjanana rehetra avy amin'ny fisintonana alika dia tsy hanenjika ny tanan'ny olombelona (izay lesoka eo amin'ny tadin'alika mahazatra. Ny lamina miavaka amin'ny tahony (splats, splotches ary swirls of color) dia tsirairay amin'ny tahony tsirairay satria izy ireo dia miforona miavaka avy amin'ny fizotry ny famolavolan-tanana sy ny fanaovana mofo. Ny tahony sy ny tady dia vita amin'ny plastika 100 isan-jato taorian'ny mpanjifa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Walk Me Tady Alika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Walk Me Tady Alika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Walk Me Tady Alika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ergonomic design - the handle is smooth but rigid; its contours create a snug grip for the human hand but can also wrap comfortably around a human's wrist. The handle's rigidity absorbs any tension from a dog pulling, preventing the human's hand from squishing (a design flaw in the conventional loop handle dog leash).
Distinctive handle pattern - the splats, splotches and swirls of colour are individual to each handle as they form uniquely during the moulding and baking process.
Sustainability: The handle is made from 100% post-consumer plastic (shampoo & conditioner bottles). The rope is made from 100% R-pet.
Dimensions & Packaging: Leash Handle Dimension: 155mm X 330mm X 145mm
Leash Weight: 211g approx.
Standard Leash Length (including handle): 1.25m
Long Leash Length (including handle): 1.75m
Rope Breaking Force:285KG
Tags: Recycled, Sustainable, Circular, Pet, Eco, Dog, Dog Leash, Dog Lead, Plastic
Production Technology: The leash handle is made via compression moulding from 100% used plastic shampoo & conditioner bottles. The bottles are shredded and sorted by colour. The shreds are weighed according to our leash range of colour recipes and randomly sprinkled into the mould. The mould is baked and cooled before the handle is removed and trimmed by hand. The finished handles are connected to the leash rope (100% r-pet) and the carabiner by a knot each. The knots are sealed by flame to complete the process.
Design Challenge: Sustainability: Which machine and manufacturing method used 100% recycled plastic for the handle. The compression mould was the most labour-intensive, requiring more human interaction but resulted in the best aesthetic and form.
Design & Aesthetic: Our design heavily departs from the conventional dog lead. Many iterations were made to its shape, weight, size and colours recipes to ensure it was eye-catching yet practical and ergonomic, focusing on the humans' comfortable grip.
Research: Analyse existing dog leads on the market against ergonomics, aesthetics, practicality, sustainability and materiality criteria.
Test samples, interview dog owners on samples and our prototype.
3d print handle and iterate to better its form and function.
Test materials for leash rope and its connection to the handle/carabiner (knot, tie, fastener, other hardware).
Experiment with machines for handle manufacture and filling/baking process of mould to achieve the handle's pattern and rigidity.
Inspiration: The handle design was inspired by the limited sustainable dog leashes available on the market and the design limitations of the conventional dog leash - most have a flexible loop for the human hand to hold, and the human's hand gets squished when a dog pulls on the leash. The design was based on a knuckle duster as they contour to suit a human hand's comfortable but sturdy grip; then, we investigated plastic production methods and applied circular economy principles to complete the design.
Project Duration: The project started in September 2019 and finished in November 2020
Operation Flow: The handle design is one size fits all and encourages a firm human hand grip by wrapping your fingers over the contours placed at the top of the base of the handle. Once the human hand wraps around the handle base, the grip is snug. Any pulling from the dog does not contract the handle as it is rigid; hence the human hand grip is not disturbed and remains stable.
Patents: HI JAC Trademark No: 2118178 (2021) Andre Barks Charlie Meows Pty Ltd
HI JAC LOGO Trademark No: 2133033 (2021) Andre Barks Charlie Meows Pty Ltd
Play Nice with the Planet Trademark no: 2182702 (2022) Andre Barks Charlie Meows Pty Ltd
Handle Design Registration: 202014162 (2021) Andre Barks Charlie Meows Pty Ltd
Team Members: Designed by People & Things (product design) in Sydney, Australia