Cidih Maha ny Marika ara-barotra by Peng Wang

Cidih Maha ny Marika ara-barotra by Peng Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2023

Cidih Maha ny Marika ara-barotra

by Peng Wang

A' Design Award Vy Winner in Grafika Category

8,889

Verified Award Winner

Verify Award Status for #142225

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cidih Maha ny Marika ara-barotra

Ny Cidih dia maha ny marika ara-barotra natao ho an'ny foto-toerana fikarohana ara-pampianarana sy siantifika ao Milan, Italia, naorin'ny Tsinghua University sy Politecnico di Milano niaraka. Ny litera C sy D dia mamorona endrika tsara sy ratsy ho an'ny samy izy, izay maneho ny firaisan'ny teoria sy ny fampiharana ary ny fandraisan'ny sehatra iraisam-pirenena. Ny antsasa-boribory eo afovoany dia maneho ny masoandro miposaka. Ny litera H kosa maneho ny teny hoe hub (ivo-toerana), ary ny endriny ratsy dia mitahiry ny endrika manko amin'ny anarana. Ampiharina amin'ny akora vita pirinty ilay marika, fandrehitra nomerika, tranokala, efijery, taratasy voatapaka ary acrylic.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Cidih Maha ny Marika ara-barotra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Cidih Maha ny Marika ara-barotra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Cidih Maha ny Marika ara-barotra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions & Packaging: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tags: Brand Identity, Logo, VI
Production Technology: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Design Challenge: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Research: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiration: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Project Duration: The project was started in November, 2020 and put into operation in May, 2021.
Operation Flow: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Team Members: Peng Wang