In Chali Fampisehoana Mifandray sy Manafaka Saina by Leung MukChi

In Chali Fampisehoana Mifandray sy Manafaka Saina by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Hetsika sy Fisehoan-javatra Competition Category.

VyHetsika· 2023

In Chali Fampisehoana Mifandray sy Manafaka Saina

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award Vy Winner in Hetsika Category

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Verified Award Winner

Verify Award Status for #142353

View at A' Design Award Press Release Award Badge

Colors

The Design

About In Chali Fampisehoana Mifandray sy Manafaka Saina

Ao amin'ny Chali dia fampisehoana mifandray sy manafaka saina noforonina ho an'ny marika ody dite Chali. Ny fampisehoana dia mandray ny dite ho lohahevitra ary maneho ny tendrombohitra, ony, zavamaniry sy ravin-dite Sinoa amin'ny alalan'ny fandefasan-tsary nomerika sy fitaovana mamaly ny fikasihana. Mandalo ao anatin'ilay habaka ny mpitsidika ka mahatsapa ilay tontolo iainana amin'ny fomba manafaka saina. Rafitra manamboatra hanitra no mamoaka ny fofon'ny dite, ka ny fampisehoana dia tsapain'ny fahitana, fandrenesana ary fanofofoana. Ny famolavolana dia manakambana ny kolontsaina momba ny dite, ny zavakanto ara-pahitana ary ny foto-kevitry ny marika ho dia iray tsy tapaka.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana In Chali Fampisehoana Mifandray sy Manafaka Saina, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana In Chali Fampisehoana Mifandray sy Manafaka Saina. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana In Chali Fampisehoana Mifandray sy Manafaka Saina dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
Tags: Digital media art, Projection mapping, Motion design, Somatosensory interaction.
Research: The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
Inspiration: With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
Project Duration: May 20, 2021 at K11 in Guangzhou, Guangdong, China

Read the Press Release